T he briefing asked to design and set-up the frontal walls of La Rinascente in Milan. The initial request was to emphasize the technological features of their new flagship product by elaborating dedicated themes for each wall.
The P20 pro was the main element of the wall: framed by digital and fixed images, it gave birth to an impactful choreographic project through light effects and high-quality materials.
Phases: Design, Production, Set-up