Multibrand Coty

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16 Febbraio 2018
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16 Febbraio 2018

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Valorization of the shopping experience in Travel Retail


T he briefing included the development of a multi-brand gondola for Travel Retail: a space to show and stock products of different brands, with a clear communication to customers.

In the construction phase of the element, the space dedicated to each brand was created following brand guidelines.
Brand
Davidoff, Cavalli, Alexander McQueen, Lacoste
Cliente
Coty
Progetto
Gondola multibrand

Fasi: Industrialization, production, set-up.

Diversi materiali e finiture compongono il set di 4 mobili:

Lacoste
  • Main structure in MDF/metal.
  • Main structure covered with satin corian .
  • Shelves in mdf white lacquered.
  • Strip led, panel let and lumisheet lighting system.
  • Silkscreen printed glass front decoration.
Cavalli
  • Main structure in MDF/metal.
  • Main structure covered with satin corian .
  • Shelves in mdf white lacquered.
  • Strip led, panel let and lumisheet lighting system.
  • Silkscreen printed glass front decoration.
  • Glossy inox frames.

Davidoff
  • Main structure in MDF/metal.
  • Main structure covered with antique glass effect polycarbonate.
  • Shelves in MDF black lacquered.
  • Strip led, panel let and lumisheet lighting system.
Alexander McQueen
  • Main structure in lacquered wood/metal.
  • Main structure covered with antique glass effect polycarbonate.
  • Shelves in MDF black lacquered.
  • Frame finish in brushed steel .
  • Supports accessories in brass.
  • Strip led, panel let and lumisheet lighting system.